Reel Rides for Prostate Cancer Awareness
Reel Rides is a collaborative program to raise awareness of prostate cancer throughout North Carolina. With many individuals still unvaccinated for Covid-19 and the emergence of new variants, we are working together to develop novel approaches for raising awareness and supporting men and their loved throughout their experience with prostate cancer.
This begins with building awareness and having "real" conversations about the disease. Key collaborators include the Prostate Cancer Coalition of North Carolina, the North Carolina Minority Prostate Cancer Awareness Action Team, Emmanual Health Education, Inc., Wake Forest Baptist Health, Duke Cancer Institute, and UNC Lineberger to bring the film The Black Walnut by Terrance Afer-Anderson to rural and underserved areas of North Carolina. For safety purposes, we focus on partnering with drive-in theatres and car and bike clubs throughout the state. These events provide a natural venue for social distancing while enabling our ability to share important information about prostate cancer in person.
Just under 90-minutes, The Black Walnut, produced by the TerraVizion Entertainment Network chronicles the experiences of nine (9) prostate cancer survivors as well as their friends and loved ones. The film is a novel, creative platform that increases awareness of the alarming African-American prostate cancer disparity and paints a compelling portrait of the experience Black men have when pursuing healthcare. Trailers can be viewed below along with 2 prostate cancer awareness public service announcements featuring car and bike enthusiasts who have been impacted by prostate cancer.